Research

This week in my PR Publications class we are beginning to create business cards and letterheads for an organization of my choice. However, before we can start creating those, we need to do some research. This post is about Lindsey + Asp, because I am currently an assistant PR director of the agency. I decided it would be a great opportunity to create business cards for agency if people decided they wanted to use them. For this assignment, I am analyzing the state of the current organization’s resources, processes and values overall.

The main mission of Lindsey + Asp is to supply clients with quality public relations or advertising work. Lindsey + Asp wants to show clients that they are not a group of inexperienced college kids, but a group of highly-talented young professionals. The goal of Lindsey + Asp is to provide clients with professional agency caliber work as well as provide real-life experience for college students.

The main competitors of Lindsey + Asp are other local public relations, advertising or marketing firms. These competitors provide the same services, but are generally more expensive. However, they do have more experience. As far as scope of work goes, Lindsey + Asp is evenly matched with all local public relations, advertising and marketing firms.

The dominant attitudes of Lindsey + Asp are energetic, friendly and honorable. The core values of Lindsey + Asp are loyalty, leadership and excellence. These dominant attitudes and core values combine to create the basis of Lindsey + Asp and the people that make up its whole. These are important, because every member of Lindsey + Asp is taught these attitudes and values to continue a culture of diligence and excellence.

These key issues create Lindsey + Asp. They are what make Lindsey + Asp a nationally recognized student-run agency. They are also what make Lindsey + Asp an agency that can compete with professionals and will continue to create quality work for clients for many years to come.