Research

For my Public Relations Publications class, we will be learning how to design a business card this week for any organization that we choose. For this assignment, I’ve selected Lululemon, a popular brand that sells activewear for men and women. I am personally a fan of Lululemon, which is why I have chosen to analyze the Lululemon brand for this assignment. To begin this assignment, I was asked to address the following questions:

1. What is your organization’s mission-the service or product it sells?

• Lululemon’s mission statement is, “creating components for people to live longer, healthier, fun lives.”

2. Who are its main competitors?

• Lululemon must compete with other brands that sell activewear, such as Nike, The North Face and Under Armour.

3. What are your organization’s most dominant attitudes and core values?

• The dominant attitudes and core values of Lululemon are elevating the world from mediocrity to greatness.