Research

Now that we know how to use Photoshop and InDesign, our next assignment is to create a business card for a company or organization of our choice. We were asked to choose a company/organization that we were close to so that we could easily locate its logo.

With that in mind, I chose McDowell & Company. The company my family has owned and operated for 44 years. That is also about how long it has had the same logo, so I decided I would create a new one for the business card.

But, there are a few things I need to know about the company before I can create an appropriate and effective logo and business card. I need to know its values, competitors, and its services and products.

McDowell & Company manufactures and distributes customized ceramics, metals, plastics, and sealing solutions. It mission is to provide high quality manufactured products and efficient distribution methods. McDowell & Company is also focused on providing its customers with excellent customer service and is committed to its customers’ success.

It is difficult to make a list of McDowell & Company’s competitors because of the nature of the field its in. There are a lot of manufacturing companies all across the world that could be possible competition. It is a field where customers don’t want you to know who you are up against as a supplier because they want to create competition that will benefit them.

McDowell & Company main values are quality, customer service, employee well being, good two-way communication, and customization. It wants it customers to feel heard and well represented in the company. It’s a laid back, friendly, loose structured company as most small, family owned companies are. Its main values are customer service and creating a pleasant company culture.