Research: Communications Strategy
Breakdown of PADI communication strategies in continuation with my previous analyses for my publications class research:
VISUAL LANGUAGE:
-Image driven
-These images should be mostly underwater with visually stunning scenes
-Images should try to incorporate 2 of these options: marine plants, marine animals, divers, shipwrecks, dive boat, and/or beach
-NO image should be a shot of the ocean
-Type should be fairly simple with links to a more detailed site or page
-Type should be something that catches a viewers eye
-Short (<20 sec) videos should be posted on social media outlets
WHAT DOES IT MEAN?
-Should show a connection with the diver’s surroundings, between two divers, or between student and instructor
-Should cater to both current divers and those considering certification
-Separate set of tactics would need to be drawn up for dive shop owners (More type focused, images should focus more on the student instructor connection)
CONNOTATIONS
-Needs to be clean and professional
-Give off the sense of fun yet organized
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