Research-Competitor Analysis

After researching Lululemon, I was then asked to create a Pinterest board representing Lululemon’s competitor brands and analyze those brands.

We were then asked to answer the following questions:

1. How does your organization differ from its competitors?

• Lululemon differs from its competitors such as Nike and Under Armour because they go the extra mile when it comes to their advertisements and customer service. After exploring the Lululemon website, I found that if a customer ever left a comment or review on the website, someone working with Lululemon had promptly responded with an answer to the question or concern that the customer presented. While brands such as Nike and Under Armour have impressive advertisements and use celebrities to draw customers, Lululemon seems to focus their advertising on the real-life adventures that active people go on each day.

2. How should your organization’s image and message differ from its competitors?

• Lululemon strives for greatness with their products and encourages those who wear their products to live longer, healthier, fun lives while staying active, while of course wearing Lululemon attire. Lululemon attracts the eye of customers over its competitors due to their variety of products they have to offer to the public.

I have included the link to my Competitor Analysis board on Pinterest:

https://www.pinterest.com/morganb12/jmc-3433-competitive-analysis/