Research: Competitor Analysis

For my public relations publications class we are creating a business card and letterhead for a company. I chose to do the Professional Association of Diving Instructors (PADI) since I currently intern for them. We are also looking into their competitors and seeing the ways they are similar and the ways they differ.

From my research I saw that my organization differs from their main competitor, National Association of Underwater Instructors (NAUI), in several ways. NAUI shows less of a marketing effort but they have some out-of-the-box ideas such as a NAUI cake post or a NAUI Coffee Mug, both shown below in my Pintrest Board.

NAUI and PADI have similar courses offered. They both have online courses as well as they each have a marine charity they associate with. I think for PADI to stand out it’s image should show that it is a tighter community than NAUI. They should highlight their message boards and social media advances to do so. Their message should follow this by communicating with their customers that once they are certified they are part of a team of individuals that work and scuba dive together and share their experiences with one another.

Here is my competitor analysis Pintrest board:

https://www.pinterest.com/alexis8236/jmc-3433-competitor-analysis/