Research – Competitor Analysis

In my PR Publications class this week, we are creating a competitor analysis to see how our organization stacks up to different, similar organizations. This assignment is going to be used to explain the similarities and differences of Lindsey + Asp to their competitors.

Lindsey + Asp differs from its competitors in a few ways. For instance, it is generally cheaper than other agencies, the work is done by college students and the agency offers a fresh piece of mind in dealing with problems or maximizing on opportunities. It is a student-run agency which means that young, energetic students are working on the client’s campaigns. Lindsey + Asp also differs from its competitors in the aspect that we provide nearly as much as a local, statewide or national agency, but we work for a lot less. Lindsey + Asp has the students that will take the agency to the next level.

The message of Lindsey + Asp should differ from its competitors in how they present certain information. Instead of speaking on how we are a lot of inexperience college students, the message should be tailored to accentuate how Lindsey + Asp is a tight knit group of young communication professionals with purposes and goals. Competitors want to say how they can do all of these things for you when the truth is that most agencies can provide the same services to the client. Lindsey + Asp cannot compete when we are talking about types of services, but we can compete when we tailor the message to how we deliver our services and the quality of work that is produced. Truthfully, most national and global agencies can do extremely more than Lindsey + Asp, but we should show how our brand is perfect for the small business owner or for the business that needs quality work but wants to help students learn. The main point in this is that Lindsey + Asp cannot have the same message as an Ogilvy, Burson-Marsteller, Ketchum or Edelman. Lindsey + Asp is a student-run firm that produces quality work time after time for a good price.

The truth is that Lindsey + Asp is a great agency, but it must realize that the client that Lindsey + Asp works with is going to be different than the clients of international agencies. However, it is true that Lindsey + Asp is a great agency that has been strategic in their messages as well as excellent in their work.

https://www.pinterest.com/jareddeimund/jmc-3433-competitor-analysis/