Research Part 2

So for my work for Kathleen Nichols DDS, I created a competitive analysis board on Pinterest. By doing this I identified several areas where Kathleen Nichols DDS is ahead, in terms of marketing and reputation, and where they are behind.

This organization differs from its competitors by offering all the major procedures of a large chain dentist, but keeping the family feel. This is a place where the whole family gets taken care of and a place where the staff is both accommodating with any outside dental care needs, such as recommendations for an orthodontist, as well as any finical question that could arise.

Therefore I think that any messages regarding Kathleen Nichols DDS, should incorporate the amenities of big chains but the care and treatment like you are one of the family.  One way Kathleen Nichols DDS can improve is to increase their marketing and printed materials. My competitive analysis focused on local and national dentists and the different, creative ways they advertise and show their values. The women who work at Kathleen Nichols DDS, are fun and empowering and watch out for the patients like family and that should be represented in the advertisements.

This is the link to my competitive analysis, when you go to the link you will find both printed and web material that other dentists have unitized. I picked the material based off of creativeness and originality, I did this because I feel like these are two characteristics that could help sell Kathleen Nichols DDS. https://www.pinterest.com/katienichols18/jmc-3433-competitor-analysis/