Research- Pinterest

1. Mary Kay differs from its competitors because they focus a lot on having a good spirit and genuinely caring about peoples well-being and happiness
2. I think that the image that Mary Kay portrays is very feminine and its a cosmetic company dedicated to women to in my opinion the image and the message fits right in with what the company wants other people to know about them

https://www.pinterest.com/rosalorena/jmc-3433-competitor-analysis/