Research (Pinterest)

1. How does your organization differ from its competitors?
2. How should your organization’s image and message differ from its competitors?

 

1. Stompdown Exec 2015 differs from previous Stompdown committees because we are focused and driven on making this year’s show the best show yet. We want to attract teams from all over the United States, as well as welcoming a new and old audience members. We are a smaller organization generally geared towards those familiar with BSA and NPHC. We want to welcome the community to our event where they can witness our hard work and our participants’ dedication to performing.
2. Our organization’s image and message should differ from our competitors by creating a welcoming, exciting, and enjoyable experience for all involved (participants, spectators, judges, committee members, etc.) We want our message to be memorable and catchy. Our image should maintain the classic “Stompdown event” vibe, but amplify it. We want to be better, bold, and original while still staying true to our event and traditions.

Pinterest link for competitor analysis:

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