Round 2 Direct Mailer

The stakeholder I chose for my second direct mailer is: parent’s of Texas high school seniors who have been accepted to OU but have not committed.

I chose this stakeholder since they have the greatest impact on their child’s decision when it comes to picking a university. Since OU is an out-of-state school, parents will play a major role. Tuition and additional fees will be higher due to the location, therefore the parents need to be convinced that the University of Oklahoma is better than any universities in Texas.

This stakeholder holds great responsibility in their child’s college decision, therefore an important audience that cannot go unnoticed.