Scoping Out the Juggling Field

For my Public Relations Publications course, I’m designing a logo and business cards for my friend Jeremy, who owns Juggle Whatever. Unicycling, Juggling, Hooping — Jeremy and his fiance teach it all. In order to move forward with their business’ design, I’ve completed a brief analysis on Juggle Whatever’s values and mission.

First off, Juggle Whatever seeks to provide a fun, confidence-building approach to juggling, hooping and unicycycling lessons. The owners have strived to create an atmosphere exuding welcomeness and accessibility to everyone interested. Additionally, the mental and physical benefits are stressed alongside a community of supportive members.

Interestingly, few competitors to Juggle Whatever exist in the Oklahoma City and Norman area. It’s a pretty niche business. One dance and fitness studio, Teaze, came closest to an immediate competitor.

I’m curious to work elements of the business’ core values and mission into the new designs, while distinguishing it from similar competitors.