Second Stakeholder

This week in PR Pubs, we were assigned to define a second stakeholder (preferably someone who has influence on the first stakeholder). Just as a refresher, here is the criteria I stated for my first stakeholder: young women between the ages of 16-19, living in rural areas, graduating in this year, with qualifying test scores and GPA, and has an interest in attending the Gaylord College of Journalism and Mass Communication.

Due to my first stakeholder being the high school senior herself, I wanted my second stakeholder to be guidance counselors at rural high schools. When I was in high school, I did not have the best counselors or advisers preparing me for college. I felt as if they were just as clueless as I was about the whole admission process. I hope that these stakeholders will be different and will be able to promote the University of Oklahoma as well as Gaylord College. I hope they also help future students apply and get as much information as possible.

I hope that my direct-mailer will serve as a resource to not only prospective students, but also to high school counselors. I hope that if the students cannot attend the event for some reason, then a counselor from the school, if not both, will be able to go to this informational day. This way they will get to see and experience first-hand how great this university really is and will hopefully get to go back and share the good news with their school and peers.