Second Stakeholder

In PR Publications we have been asked to make a second direct mailer that correlates with our first one in some way.

For my second stakeholder I will do a direct mailer to a female music student. Age, sex, region, income, etc. will all be the same as my first direct mailer. The difference will be that it is for a music student. Theater and music groups would likely run in the same circle and possibly have an influence on each other’s college decision so it’s important to create campaigns that specifically appeals to both.