Second Stakeholder

This week in PR Publications, we were asked to define a second stakeholder to make a direct mailer for. This stakeholder must be someone that has some kind of influence on the first stakeholder. The obvious choice as an influence for a high school student would be parents, but what kind of parent?

I’ve decided to focus this design towards parents with high school juniors or seniors that are OU alumni who will encourage their students to apply. I believe alumni parents will be a major influencer of their child’s decision, especially since that child probably was raised cheering on Sooner football. This will narrow my messaging to be something along the lines of:

“You had a great sooner experience–help them have one, too.”

“Continue the Sooner tradition”

“The Sooner Family is special”