Second Stakeholder

This week in PR Pubs we are starting our second direct mailer. We will be making direct mailers for a different set of stakeholders that influence the original group we worked on. We are selecting our target audiences or stakeholders for this project and tailoring our messages and designs around what  would be appealing to them. I am choosing to do my second direct mailer over parents setting their students up for success in college. I think that this is something that is very relevant to all parents planning for their students to go to college but for the purposes of this project I have narrowed the audience to the following characteristics:

• Parents and Guardians of High School Seniors
• Residents of Urban Areas
• Not yet admitted into OU
• With an Income of $45,000 or less

I think that this group is one that the topic of opportunity for the future is very relevant to and something that they will pay close attention to. I would like to show them the opportunities they have to offer success to their students at OU through my direct mailer.