Second Stakeholder

Last week we chose and designed a direct mailer for our primary stakeholder and this week we were asked to define another stakeholder. I decided to choose a stakeholder that has influence on my first choice, a high school senior that is a National Merit Scholar and is deciding on which school to attend. My influencing stakeholder(s) are the parents of these National Merit Scholar prospective students.

I decided to choose parents because sometimes they are the single most important influence or factor when a prospective student is deciding which school to attend. For the National Merit Program at OU, the parents need to envision their child there while also be able to see tangible benefits of sending their student to the University of Oklahoma.