Segmentation Matrix and Direct Mailer Reflection
This week in my PR Pubs class, I was asked to create a Segmentation Stakeholders Matrix and a Direct Mailer draft. Although the snow days caused a little setback, here I am with a completed Matrix and almost completed Direct Mailer. My response to this assignment was a little confused, but also a little excited. The confusing part was the Segmentation Matrix. It took me forever to do, and there were a few times I got a little frustrated, because I had no idea what to write in some columns. I was excited about creating the Direct Mailer though, because I get to work in Photoshop, which I haven’t gotten to really utilize yet. Once I finished the Matrix, I was a bit relieved. I did the best I could, but more importantly… I finished it. My Direct Mailer is still in the works, but my reaction to what I have so far is complete satisfaction. I think I reacted in so many different ways because this assignment is different compared to other assignments I’ve had so far, so it is taking me a little longer to get used to.
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