Sooners Helping Sooners Analysis

In my PR Publications course, we are going to be designing a letter head and business card for an organization of our choice. The organization I chose, Sooners Helping Sooners or SHS, is close to my heart. I have worked with SHS since the beginning of my time at the University of Oklahoma and would love for its legacy to continue as I graduate, starting with a solid brand and logo. For this assignment, I am analyzing many aspects of SHS to discover the organization’s mission, competitors and core values in order to design the best possible business card and letter head.

• Sooners Helping Sooners’ mission is to give students a place to receive immediate financial help when they have used all available resources and are suffering financially from a tragedy out of their control.
• Sooners Helping Sooners’ main competitors include any fundraising student organizations at OU, specifically Soonerthon, and KState Proud at Kansas State University. These are SHS’s main competitors because they are organizations that require monetary donations.
• Sooners Helping Sooners’ attitude is supportive and encouraging. Core values for SHS include education. readiness and reliability.