St. Jude Children’s Research Hospital Competitor Analysis

As I mentioned in my previous blog post, Analyzing My Philanthropy, I have been doing research on St. Jude Children’s Research Hospital in preparation for creating and designing a business card for this organization. For this portion of my research, we were asked to create a Pinterest board and pin examples of a competitor’s visual marketing and branding strategy.

In comparison to the competitors, St. Jude Children’s Research Hospital is much more of an visually appealing and exciting brand. The first thing that I noticed after analyzing the difference between the Children’s National Medical Center and University of Texas M D Anderson Cancer Center with St. Jude Children’s Research Hospital was that my organization had more infographics, images, logos and creative marketing strategies that correspond directly with the mission and values of the organization.

St. Jude Children’s Research Hospital does an excellent job with catering their image and message to parents. The mission at my organization is for all children to be treated without parents having to worry about paying a single bill, and I believe that their logos and marketing strategies relate directly with this mission. St. Jude Children’s Research Hospital’s logo is designed to send an excellent message to its target audience that is directly related with their mission at the hospital.

You can find my competitor analysis Pinterest board located here.