Stakeholder #1 Product

1. How has your first stakeholder helped define your second stakeholder? My first stakeholder was getting students to apply to the university, then my second one was more specific with its audience. Football is huge part of OU’s tradition, so I wanted to incorporate that into my direct mailer.

2. Has your design changed since the last draft? What influenced the changes? I ended up changing my design twice before I got my final product this far. What influenced the change was the overall rhythm of the direct mailer. At first, it wasn’t flowing very well, so I kept tweaking little elements of the design until I came up with something more rhythmic.

 

3. What similarities and differences have you found between Photoshop and InDesign? The similarities are the icon buttons for the most part. I find photoshop a lot more difficult to navigate than InDesign. For Photoshop, I found that I needed a lot more help from Lynda.com or youtube.