Stakeholder

The stakeholder I have chosen for my direct mailer is a North American female. She is between 17 and 20 years old and has been accepted to OU. In my mind she is most interested in finding community and involved in her time at college. She has many choices when deciding what college to attend, but her decision will be largely based on which campus she feels like offers the best student experience in terms of involvement. I work in the Recruitment Services Office for the University of Oklahoma so I feel like I have a good gage on what my stakeholder is like at this point in her life.