Stakeholder

This week in my PR Publications class, we are continuing with our direct mailer assignment. We were asked to create a second stakeholder to make a direct mailer for. While it was not required, it was preferred that our second stakeholder had some level of influence on our first stakeholder. I decided to use the parents of the high school prospective students in my first direct mailer as my stakeholder for my second direct mailer. I would like the parents for my stakeholder to possess the following qualities:

-Parents who received a college degree from a different institution than OU, but still think of OU as a great institution for their child to attend

-Parents who have the available funds to pay for either in-state or out-of-state tuition

It is important for parents to be on board with where their child is applying to college, so if a direct mailer is sent out to parents of the prospective students, they will see all of the highlights and benefits that OU has to offer to ensure a great four years of college for their children.