Stakeholder

This week in PR Publications, I was asked to design another direct mailer for OU Recruitment Services targeting a different stakeholder. I chose to target the mother of a 17-18 year old female who is a senior in high school. The daughter is involved in Student Council or other leadership programs at her school. The mother was a student at the University of Oklahoma. So, I need to cater to the mother’s desire for her daughter to go to the same school that she went to.