Stakeholder

My second stakeholder is the parent(s) of the 16-18 Oklahoma high school student whose parent(s) is/are alum of the University of Oklahoma. A parent has a great deal of influence on his or her child. This direct mailer will be direct towards them and have a direct call to action. Their direct mailer will encourage the parent(s) of the student , our first stakeholder, to continue on the tradition of being a Sooner. The direct call to action will be for the parent(s) to share the OU experience with his or her prospective student.