Stakeholder

In my PR Pubs class, we are segmenting a second stakeholder. This stakeholder must have influence over our first stake holder. My first stakeholder are 17-18 year olds that attend high schools in North Texas. I have decided that my second stake holder will be the parents of these students, who are alumni of the University of Oklahoma. This is an important stakeholder, because they have strong ties to the university.

I have decided to use this stakeholder, because parents hold a large amount of influence on their children. Also, these already strong attachments to the University of Oklahoma will make it more favorable that their children attend the University of Oklahoma. The fact that children of OU alumni will attend OU will make it easier for the university to reconnect with alumni. I believe that this stakeholder is vital to the growth and sustainability of the University of Oklahoma. They are key publics that hold a lot of influence in their child’s life.

Lastly, this second stakeholder is important because they will be a living advertisement to their children about the benefits of the University of Oklahoma. Word-of-mouth advertising from a friend or family member is the most effective and this is the case with this stakeholder. They will tell their children about all of the fun they had at OU and it will influence their child to hopefully choose the University of Oklahoma.