Stakeholder

The stakeholder I have chosen for my second direct direct mailer is a North American mother of my previous stakeholder. My previous stakeholder is between 17 and 20 years old and has been accepted to OU. Because my first stakeholder is looking for a sense of community I was trying demonstrate that Greek life could be great place to find that community. However, some moms may not be so sure. My second stakeholder will be a North American mom between the ages of 45 and 52 years old. I imagine her to be skeptical about her daughter joining Greek life because of all the recent movies and press. Though she wants her daughter to have friends, she does not want her grades to suffer.

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