Stakeholder

This week in class we will be creating two seperate direct mailers and a segmentation matrix that will help us find two distinct segments that we will target our mailers towards. Our mailers give us the ability to accurately decide who are main targets are due to completing the segmentation matrix that breaks down segments from a generational, life style, social class, attitude and gender standpoint along with many other categories.

 

As of now, my main stakeholders are Midwest graduate students, age 22-35 with an avgerage age of 23.