Stakeholder 2

I cannot believe that the summer semester is halfway over! So far, I have learned how to identify the different design aspects of a newspaper, created a blog, and most importantly learned how to design in In Design and Photoshop. Whew! That’s a lot of stuff. I am also halfway done with my second design project. I have identified my first stakeholder, as well as created a segmentation stakeholder matrix for my stakeholder, and designed my first draft for my direct mailer. Now, it is time to identify my second stakeholder. My second stakeholder will be parents of prospective students.

• 40-55 years old/Combined income $125,000-$200,000/Have bachelor’s degree/Live in Oklahoma.

Key messages to the stakeholder:

• Give your child the ultimate college experience.
• The University of Oklahoma  is number one in the nation in the number of National Merit Scholars enrolled among public universities.
• OU offers students the opportunity to study abroad in over 100 cities and 50 countries.
• There is a true sense of family on the OU campus.

I want my message to portray to my stakeholder that the University of Oklahoma is going to give their child everything they need to achieve a successful education. I also want my message to motivate my stakeholder to talk to their child about attending OU because it is close to home but they will still be able to live the college experience.

Next, I am going to design a draft for my second direct mailer in Photoshop.