Stakeholder #2

As we continue on with our direct mailer project in PR pubs we were asked to come up with a second stakeholder that in some way has an influence or is associated with our first. My first stakeholder was students who have a parent that is an OU alumni.

Stakeholder #2: The parents of potential students.

• have a child in high school that has gotten accepted to the University of Oklahoma
• have a salary that allows them to send their child to OU

Message: the message aimed at these parents will be focused on continuing their family legacy at OU and will portray the excellence of the school they attended.