Stakeholder

This week in my PR Publications course, we will be creating a direct mailer for the University of Oklahoma Recruitment Services. However, we will be completing several steps prior to the primary draft of the mailer. First and foremost, we must identify our stakeholders (prospective students) for the University to recruit. Next, we were asked to create a segmentation matrix (which I am still trying to grasp by the way.) Finally, we will create our direct mailer.

In this specific post, I will be discussing the stakeholders for my direct mailer from the Meteorology School. They are as follows:

• Magnet Schools on the West Coast (California, Oregon, Washington.) Specifically math and science-technology based
• Ages 16-18 Female
• 3.0 GPA and higher
• Female High School students interested in meteorology or one of the programs that specific school offers. (16-18)

I would like to target female Magnet High School (Math and/or science) students interested in OU School of Meteorology, or any program in the college.