Stakeholder

This week in my PR Publications we will be designing marketing that targets a specific stakeholder. I chose to be part of the Gaylord College of Journalism and Mass Communication, targeting young women who are interested in journalism, advertising, & public relations degrees.

Because Gaylord is so well known in our part of the country, I decided to target women who are on the west coast to try to bring them to our part of the U.S. My stakeholders for the direct mailer are as follows:

– West coast prepatory schools that offer early education in media

– Females, Ages 18-21

– GPA of 3.2 or higher

– Female students, specifically ages 18-21, who are interested in one of the degrees offered by the Gaylord College