Stakeholder

Hello!

This week in my PR Publications class we were asked to use Adobe Photoshop to create two direct mailers for two different stakeholders. Our client is OU Recruitment Services and we are supposed to use our direct mailers to encourage the stakeholder to apply to OU.

I will start by identifying my two stakeholders:

1. National Merit Scholars who are high school seniors and need assistance in deciding which university to attend. With this stakeholder, I will provide relevant information that discusses how OU is No. 1 of all universities with the most National Merit freshman enrolled. I will also provide information pertaining to the benefits of attending OU as a National Merit Scholar.
2. My second stakeholder will be targeting college students in Oklahoma who currently attend community colleges. With this stakeholder, I will provide information about the benefits of attending OU and provide an FAQ for transfer students.