Stakeholder

For the next project in our Public Relations Publications class we are required to design a 2 different direct mailers, each for a specific stakeholder. In order to begin the project, it is important to designate who the stakeholder will be for each different direct mailer.

Stakeholder #1:

• young adults ranging from 17-19 years of age
• obtained the required ACT/SAT scores
• have at least one family member that attended the University of Oklahoma

The message towards this stakeholder will be to encourage them to apply since they achieved the required ACT/SAT score. Another incentive for them to apply which will be important to use the the fact that a family member went to the university. The message should be to carry on the family tradition of attending the University of Oklahoma.

Stakeholder #2:

• Current nursing students at the University of Oklahoma
• Ages ranging from 20-22

The message is to encourage them to apply to nursing school at the University of Oklahoma’s campus in Oklahoma City. The message can also list the benefits of attending the University of Oklahoma’s nursing school.