Stakeholder

For my assignment in PR publication, my task is to develop a stakeholder and craft messages to recruit students to come to the University of Oklahoma. The specific public that I would like to target are high school seniors who are 17-18 years of age from urban areas who may be interested in majors within Gaylord’s College of Journalism and Mass Communication. I would specifically like to target students who are either ethnic minorities, first generation, economically disadvantaged or disabled (learning or physical). Those who meet the university’s standard admission requirements then I will specifically develop a message that would be of interest to my audience. Some of my methods will be through direct media response such as direct mailers, opt-in emails and social media.