Stakeholder

For this week’s lesson in PR Publications, we have been asked to define a stakeholder and design a direct mailer on behalf of The University of Oklahoma Recruitment Services. It is important to define a stakeholder so the direct mailer can be more focused on a specific target audience. OU Recruitment Services obviously focuses on recruiting prospective students to OU but these students can be narrowed down into many categories. The first stakeholder I have chosen is students who are National Merit Scholars.

• 17-18 y/o high school seniors with high GPA, ACT, SAT scores, and named National Merit Scholar Finalists that are trying to choose a school to attend.

I decided to choose this stakeholder because my brother is a senior in high school that has recently been named a National Merit Semifinalist. I feel like this is a stakeholder that is unique especially for the University of Oklahoma because we are one of the very few schools across the nation that offer so many scholarships and financial support for National Merit Scholars.  I plan to send the message that OU offers more benefits than any other schools in the area, as well as more than many private schools across the country. The direct mailer should highlight the main opportunities that National Merit Scholars can have at OU.