Stakeholder

This week in my PR Pubs class, we were asked to continue working on our direct mailers for our second design project.

Last week I began working on my direct mailer for my National Merit Scholar stakeholder, and this week I will begin working on my direct mailer for my other stakeholder.

My second stakeholder will be targeting the students’ parents who are OU alumni. With this stakeholder, I will provide information about how OU has continued its excellence in education and why their student should attend OU like they did in the past.

I feel like parents who are OU alumni would be a good stakeholder because they can have a great influence on where their student attends school. This can also help me with my other stakeholder: National Merit Scholars. There may be some National Merit Scholars who do not know where to attend school, but if their OU alumni parents help them, the decision should be easy!