Stakeholder

Last week, I mistakenly posted about both of my stakeholders when I only needed to post about one. So here is the information for my second stakeholders again:

I will direct my second direct mailer toward young, prospective students who have already graduated high school and are in the workforce. This group will consist of men and women ages 25-35, who do not have any sort of university or college experience.

The message in this direct mailer will focus on the numbers of students who currently attend the University of Oklahoma, who began college between the ages of 25 and 35. It will also focus on how a college education can advance one’s placement in the workforce, along with the many other opportunities that come with getting a degree.

As well, I forgot to include my segmenting matrix mix in my last post so here is that information. Ohair_SegmentingMatrix