Stakeholder

In my Public Relations Publications class, this week we are moving on to our second design project. Our assignment includes designing a direct mailer for the OU Recruitment Services. After learning about how to understand the client and the publics, I decided to choose young American females who have already been accepted into the university. Being a young woman myself who attends OU, I have a great feel for the university and an understanding of what these young women might want to see when deciding on which university to choose.

Choosing the right university at the age of 17 or 18 is one of the hardest decisions young adults make. This school is not only the place that will give them a great education, but also the place that they get to call home for the next four years. That decision is extremely important. When I was at that age, I wanted to find my home away from home. I feel like this direct mailer should include a list of opportunities and activities that these young women can be apart of when going through their transition from high school to college at the University of Oklahoma. It should also feel welcoming and inviting. These young women want to feel accepted and know that there are other people going through the same thing. Ultimately, these women want to feel safe and if the direct mailer shows that OU can give this to them, then they will commit.