Stakeholder

For my second group of stakeholder in the PR Publications project.

For both the Texas and SE Oklahoma students influential demographic, all demographics will be the same except the age and college-specific information. The third stakeholder I am choosing is the parent. The parents are huge influencers in the college search process. Therefor, I will create a direct-mailer for these individuals so that not only are their students are well-informed; but so are they.

Since these are parents that are the target market, they will care about different areas of campus than their student. For example: safety and graduation statistics will be important. Details like these will help draw parents in to not only receive our direct mailer, but also read it.