Stakeholder

Now that the first project is done, we are hitting the ground running for the next project. We are going to create two direct mailers to certain stakeholders. This week we were asked to think about potential stakeholders we would like to target to recruit.

 

Stakeholder #1

Out of state, high school senior 17-18, National Merit

I chose this specific stakeholder, because I feel like OU increases their number of National Merit Scholars every year, and I think it is important to continue to recruiting and reaching out to National Merit Scholars especially other states. I think it is important when we target them to explain all the benefits they will receive, how many National Merit Scholars attend OU and why they need to come here. I want to focus on gaining more out of state National Merit Scholars.