Stakeholder

In my Publications course I was asked to target a specific stakeholder for the OU Recruitment Services. The stakeholder I chose is high school students between 17-19 years of age, whose parents are University of Oklahoma alumnae. The way I would target this specific stakeholder would be to create mailers tailored to the students and their families. The mailers would mainly focus on OU traditions, sporting events, etc. An example would be a photo of a football game with a parent and student cheering together. The goal of the mailers would be to give the student a sense of sharing a tradition and being a part of university events that they’ve grown up knowing.