Stakeholder

This week in my PR pubs course we are starting our second design project. I will be designing two direct mailers for OU Recruitment Services. The goal of OU Recruitment Services is to encourage highly qualified students to become a Sooner. So you can understand why it is so important to design direct mailers that make your stakeholder feel connected with OU. I can still remember direct mailer I received from OU. It got me interested into wanting to learn more about the university and it made me excited for my future.  To get this process started I have defined two stakeholders. Defining my stakeholders was more complex than I figured it would be. I spent a lot of time brainstorming through different publics and I finally decided on the following two:

Stakeholder #1: Out of state, National Merit Students, 17-19 years old, who have already been accepted into the University of Oklahoma.

Stakeholder #2: High school athletes, 17-19 years old, who have been offered a full scholarship by OU but are still undecided.