Stakeholder

This week for part of our assignment we were asked to define another stakeholder for our direct mailers we are creating. But this time we have been asked to define a stakeholder that relates to our first stakeholder.

 

Stakeholder #2

OU Alum, with senior in high school

I decided to pick on OU alum, because I want to do a mailer about keeping the tradition alive. I want to target parents who have seniors in high school and who went to OU themselves and would want to encourage their kids to go to their alma mater.