Stakeholder

This week in PR Publications we are focusing on Photoshop. Our last project, the business card and letterhead, were created using InDesign. So, for our second project we will be using Photoshop exclusively. Our second project is to create two direct mailers for OU Recruitment Services for two different stakeholders.

The first section of the assignment asked us to define our first stakeholder and brainstorm about what type of information they may need or want. In this post I will discuss who my stakeholder is and what message I am going to direct towards them.

Stakeholder: High school juniors & seniors who live in North Texas and are deciding where to go to college

Message directed towards them: Apply to OU because it is a great school with all the same benefits as an in-state school or your sending them a letter urging them to attend an OU information session in the Dallas area.

Information they need:

• How to apply
• Requirements to get in
• How close OU is to North Texas
• Financial Aid options
• Housing
• Parking
• Campus life/organizations
• Strong athletic programs
• A wide range of majors
• % of students from Texas

These stakeholders will want to know the benefits of going to OU over a Texas school, about athletics, the application process, and how to get involved.