Stakeholder

This week in my PR Publications class, we were asked to begin the process of creating direct mailers for OU Recruitment Services using Adobe Photoshop. In order to succeed in creating direct mailers for prospective students, I needed to identify and define the stakeholders that I wanted to target:

-High school junior or senior students who are beginning to look at the different college options that fit their wants and needs for the next 4 years of their life (17-19 years of age)

-Students who were involved in high school and want to continue to stay involved when coming to college

-Students with parents that have a college degree, but did not obtain that degree from OU

-Students who have been accepted to OU, but have no yet committed and stand out as a great fit for the university

I selected these targets as my stakeholder because many of these categories were similar to reasons why I chose to attend OU. I was torn between two different schools before officially deciding on OU, so I feel that if I would have received something that showed me that OU wanted me to come to school there, it would have stood out to me. My parents also went to different universities other than OU, so I was not as familiar with OU as I was with their universities. Another deciding factor when I was choosing the best university for me was the variety of options available to get involved throughout campus since I enjoyed being involved in high school. I believe that through using Photoshop in this upcoming project to create direct mailers for these targeted prospective students will help students see that OU could be the perfect fit for them.