Stakeholder

For our newest PR Publications class assignment, we are creating direct mailers for potential OU students. We were asked to come up with our targeted stakeholder, the group we were advertising to.

This is what my potential stakeholder looks like:

• Interested in the Performing Arts, specifically theater
• Age: 16-18
• Gender: Female
• Race: All
• Average Annual Family Income: $70,000-$95,000
• ACT/SAT Scores: Acceptable to University of Oklahoma standards
• Region: North America, with emphasis on the southern states
• Has worked in a theater production before

At first I wanted to stray away from doing high school age candidates, but after more thought I realized that would be the most fun because they are a harder market to win over.

I chose the theater department because it’s something I’m not a part of so I think it’ll be a fun challenge to try and connect with people in that degree. Also, I believe that department would have a more creative and unique approach to their mailers than a generic university one.

I hope, with my stakeholder choice, to give myself enough of a guideline of who I’m targeting but also give my self some wiggle room for creativity.