Stakeholder and Messages

The stakeholder I’ve chosen to focus on for one of the direct mailers is alumni parents of accepted students, with the average age being 45. I think this will be a fun stakeholder group to target because there are so many angles I could take. For example, the fact that the student could be a second-generation Sooner is exciting for parents, especially when their son or daughter has been accepted. Also, having parents who are alums makes it a fun throwback for their acceptance into OU.