Stakeholder-Direct Mailer

Stakeholder 1-

Who-Men and women in their junior year of high school

• Goals-build awareness about OU and its programs
• Ages- 16-18
• ACT Score- 26 OR SAT Score of 1800-2400
• Involvement with clubs and volunteer work will be a big factor that is considered
• “We want students who want to invest themselves in OU and make it a better place”
• “Get them interested in Soonerthon and Big Event.”
• “Encourage diversity in sororities and fraternities”

Stakeholder #2-

Who- Men and woman interested in getting a masters degree

• Goals- to build awareness of OU masters programs for juniors in college and working professionals
• Ages 20-22 and 30-45
• We want people with real-world experiences as well as students who are willing to get experience while they get a masters degree
• They need to be invested in OU and want to complete their education here
• We need to educate them on the different programs OU offers as well as connect them with a network of OU graduates