Stakeholder Information

This week in PR Pubs we are starting a new project. We will be making direct mailers for OU Recruitment services. We are selecting our target audiences or stakeholders for this project and tailoring our messages and designs around what  would be appealing to them. I am choosing to do my first direct mailer over getting scholarships for college. I think that this is something that is very relevant to all students planning on going to school but for the purposes of this project I have narrowed the audience to the following characteristics:

• High School Seniors; 17-18 years old
• Residents of Urban Areas
• Already Admitted into OU
• With an Income of $45,000 or less

I think that this group is one that the topic of scholarships is very relevant to and something that they will pay close attention to. I would like to show they opportunities they have to fund their education through the university in my direct mailer.